Our Profile
People who have a defined need and need help, that’s what I’m good at.
When Kevin was a senior in college, he started to read the Wall Street Journal. That might not be everyone at 22, but Kevin loved his econ classes and found that he loved investments. His first job was as a Client Assistant, supporting two Financial Advisors at Prudential Securities in Connecticut. There he learned to prioritize the relationship between client and advisor – and has been doing so ever since. Over time, moved from high-pressure sales roles to helping people solve problems. In 2013, with 15 years of experience under his belt already, he moved to Baird to do what he does best: provide objective, high-quality, customized financial advice.
Kevin is never afraid to dive in and learn new things. He feels if he doesn’t become well-versed in something his clients need – if he is not helping them in every way he can – then he is not doing his job. Educating others and breaking the complex down into simple steps is what he loves to do.
Our Team
Kevin Cross, CFP®
Senior Vice President, Financial Advisor
Kevin joined Baird in 2013 with over 24 years of experience as a Financial Advisor. Beginning his career with Prudential Securities in Westport, Connecticut in 1998, Kevin has spent the ensuing years developing his passion for...
Our Advanced Planning Team
Brad Bartick, CFP®, CWS®
Wealth Planner
Brad is a Wealth Planner at Baird, having recently joined the firm in late 2022. A behaviorist at heart, Brad’s focus as a planner has always been directed towards coaching fundamentally smart investing behavior. He is...
Heath McAteer, CFA, CFP®
Tax Strategist
Mark Criner
Senior Trust Strategist
Mark is a Vice President and Trust Strategist for Baird Trust serving from the Scottsdale, Arizona office. He works with Baird Financial Advisors and their clients offering complex trust and estate planning guidance.
Scott Grenier, CFP®, AEP®, CAP®
Manager of Estate & Tax Specialists
Scott Grenier joined Baird in 2010. Scott is currently the Manager of Estate and Tax Specialists for Baird’s Private Wealth Management Group.